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Brazilian President Luiz Inacio Lula da Silva opened his own official blog on Monday.
The president’s press office said the blog is the president’s effort to increase communication with his people and it was inspired by a strategy U.S. President Barack Obama used in his 2008 presidential campaign.
The office said the Brazilian population’s curiosity about the president’s blog has exceeded expectations, causing a server crash which lasted most of Monday morning. The number of simultaneous accesses to the blog reached 10,000.
The blog will cover Lula’s activities both in words and in video clips. So far, the blog has a video welcoming message, a video interview for this week’s “Breakfast with the President” radio show, and information on new regulations concerning the exploration of Brazil’s pre-salt oil and gas reserves.
The blog’s content will be written by three journalists and its technical support is to be provided by two technicians.