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Nike, Apple upgraded
Recently, Nike sources, June 19 with the new iPhone3GS sold in the United States and in the subsequent several weeks in the global sales of more than 80 countries, one of the “NIKE +” function is activated formal. Users can pass this function, in the running record, including speed, distance, time, calorie consumption value, such as running data, and upload to the network community
As early as 2006, Nike and Apple to launch “NIKE + iPod” running equipment. Despite the strong combination of innovation success, but PC users need in order to iPod and Nike nikeplus.com the Internet social network, the actual operation is not easy. But the problem with the full support of the iPhone and solved. Through the iPhone’s mobile Internet, users record data movement the same, but the exchange of community-based registry Nike has become a lot easier. It is understood that after the introduction of the iPhone3G, Nike has launched the iPhone software support,
However, the need for an external receiver through the data collection. Directly built into mobile phones, iPhone 3G S is the first.
In response to old rival Adidas
It is understood that the so-called “NIKE +” is composed of three parts, including those marked “NIKE +” signs Nike sports shoes, launch data, placed in the left shoe under the insole of the chip groove, as well as “data receiver.” Now, the data receiver can be iPodN ano, NIKE + sport wristband (NIKE + SportBand), iPodTouch2, or new iPhone3GS, further enlarge the user level.
N IK E + such a large area of the user side expansion, be regarded as old rival Nike on Adidas’s further response. First half of last year, Adidas and Samsung to work together for the first time, launched its first music phone sports m iCoach (SG H-F110). It was marked not only in the plane of the Adidas Logo, but also specially designed to have a dedicated function keys, built-in software can help detect the user’s heart rate, blood pressure, such as the functioning of bodily functions, and work out effective user-friendly healthy eating plan and schedule.
The move touched the first to think of 3C products in the concept of the Nike sport implantation. It is clear that in the phone built-in wireless Internet terminals “N IKE +”, than in the pure end consumer electronics iPodNANO on the effect of implantation of the function much better. The face of Nike and Apple for further cooperation, Adidas declined to respond, only that it will continue to explore co-operation with the 3C model of the brand, do not rule out the possibility of a new terminal.