From Nike’s history, one can see into the future will also affect the fact that: Innovation is the basis of performance, technology is the source of goodwill.
More than 30 years, Nike has always been to produce the most innovative products to enhance the athletes performance level Zhi. Of Nike, innovation is not the production of different products, but the production of better products; a review of the existing demand for products and campaigns, designed for the purpose of better products. Including athletes, sports, Nike, as well as encouraged by the community and culture.
Nike and athletes in between, there is a natural and lasting link to the foundation is at the core of respect and to be continuously strengthened through innovation.
How such a relationship is formed, how to grow up? This story can be traced back to Bruin, Blazer, Franchise, and Tailwind and other sports shoes. But most important is the Air Force.
Back in 1982, the game of basketball is not only a new pair of sports shoes, but also a new chapter in history. Basketball requires a combination of innovation, vision, progress and respect. From then, the game of basketball and culture for 25 years to win the love, Nike brand and also extend the link athletes for 25 years, is sustainable.